Portfolio
Website & Event Marketing
ELLIOT LAKE PALLIATIVE CARE PROGRAM
For Elliot Lake Palliative Care, I led the development of their website, social media strategy, and event marketing, creating a strong digital presence that resonated with the community. This project highlighted our ability to drive awareness, engagement, and tangible results for non-profits, helping them reach and support those who need their services most.
OUTCOMES:
Achieved over 35,000+ views on their social media page in less than a month.
Our marketing efforts successfully sold out their grief community presentation and workshop.
Event was picked up by local media without a press release.
Social Media & Advertisement
TRAILBLAZING BEADS
Trailblazing Beads is a leading First Nation bead store that focuses on traditional crafting supplies. The assertion of culture through crafts practice is an important factor in wellness, mental health, and healing. They utilized social media management and online advertising to achieve remarkable results in increased visibility, engagement, and revenue generation.
OUTCOMES:
The unique visitors to Trailblazing Beads' website increased by more than 330% from 8 month online campaign, indicating the successful implementation of the social media and online advertising strategies.
There was a large growth in net sales in store and online during the campaign period, showcasing the effectiveness of the marketing initiatives in driving revenue.
Website WCAG Compliant
HURON LODGE
From a technical standpoint, we prioritize accessibility in all digital work. We design websites and campaigns that meet WCAG standards, ensuring people of all abilities can access and engage with information. With Huron Lodge, we implemented WCAG compliant design features to make their content more accessible for seniors, caregivers, and individuals with visual or cognitive impairments.
Branding &
Marketing Materials
THE EMPLOYMENT NETWORK (Community Living Algoma)
The Employment Network, a leading organization for inclusive employment services in Sault Ste. Marie, sought to enhance their branding and marketing collateral to establish a more coherent and impactful presence while promoting their services to both businesses and job seekers.
Outcomes:
The updated marketing materials provided significant advantage at networking events, helping them stand out and attract more attention from potential clients.
The revamped promotional materials helped clarify the organization's offerings, resulting in an increase in client acquisition and overall business growth.